Firstwatch is an AI employee that monitors your inbox 24/7, resolves tickets from your docs, and escalates what it can't handle. No helpdesk migration. No chatbot widget. Just forward your email.
Sierra wants $50K. Intercom needs you on their platform. Zendesk bolts AI onto legacy ticketing. Every option assumes you have a dedicated support team and an existing helpdesk. You don't. You have an inbox and customers who need answers.
Enterprise pricing locks out the 75% of businesses that haven't adopted AI support yet.
Platform lock-in forces you to abandon your current tools and rebuild workflows from scratch.
Not autonomous. Most "AI support" just suggests replies for a human to approve. You still need staff.
Point your support address at Firstwatch. Every inbound email lands in the system. Takes 30 seconds.
Upload your FAQ, product docs, and past conversations. Firstwatch learns your product, your tone, your edge cases.
Firstwatch drafts and sends responses. It escalates what it can't handle. It gets smarter every day from real tickets.
Every design decision serves one goal: SMBs should get enterprise-grade support without enterprise overhead.
Works with your existing inbox. No Intercom subscription. No Zendesk migration. No new software to learn.
Firstwatch resolves tickets end-to-end. It doesn't suggest drafts for you to approve. It handles the work so you don't have to.
You only pay when the customer's issue is actually resolved. Not when they give up and leave.
Every ticket, every escalation, every doc update makes Firstwatch sharper. It compounds knowledge over time.
Firstwatch handles the repetitive support work so you can focus on building the product your customers actually love.